After almost 30 years within the music trade, Center Tennessee State College alumnus Jeff Lysyczyn shall be singing a brand new tune as the primary government director for the native nonprofit Rutherford Arts Alliance.
The advocacy group was based six years in the past to advertise the humanities and tradition all through Rutherford County, and in 2023, the group obtained a donation from the Hays Basis in Nashville to rent its first government director.
The purpose was to seek out somebody whose expertise would complement the mission of the nonprofit, and Lysyczyn’s profession as an artist supervisor and music trade marketer does simply that.
“As a supervisor, every little thing revolves round advocating for the artists you signify and it’s crucial to supply an atmosphere the place they are often the very best creators doable with out the encumbrance and fear related to the machinations of working their companies,” mentioned Lysyczyn (pronounced Lih-SIZ-un), who graduated from MTSU’s College School with an emphasis in recording trade.
“Serving as government director for the Rutherford Arts Alliance is an ideal platform for me to proceed to advocate for artists in a brand new and thrilling means.”
A few of Lysyczyn’s first tasks shall be rising the membership of RAA and increasing its social media footprint in addition to elevating funds and garnering grants to advertise and protect the mission of the group.
“Since RAA began in 2018, we’ve got been working with a volunteer board, and so they have labored faithfully with the numerous cultural arts organizations in our county,” mentioned founding RAA member Lucy Langworthy, who can also be assistant to the dean within the MTSU School of Liberal Arts. “However we at the moment are at some extent the place this volunteer board can not deal with the amount of exercise generated by the numerous cultural arts entities in our county.”
Rutherford Arts Alliance was born from native artists searching for connections with different like-minded people. Inside the first yr, the humanities alliance organized a public mural portray, supplied quite a few artist workshops and arranged a juried artwork present.
Since then, the nonprofit has partnered with 36 arts organizations in addition to the town of Murfreesboro, MTSU, Mainstreet Murfreesboro and the Rutherford County Conference & Guests Bureau.
Lysyczyn’s various expertise inside the music trade struck a chord with the Rutherford Arts Alliance board.
“Jeff is aware of our neighborhood, having lived right here since he was a pupil at MTSU, and is overjoyed to make use of his items to advocate for all features of those cultural arts in our county and promote Rutherford County as a cultural and heritage vacation spot,” Langworthy mentioned.
Along with artist administration, Lysyczyn has been lively as a serious label worker working in public relations and advertising and marketing in addition to songwriting.
He co-founded Huge Present Music Co. in 2007 and helped reinvigorate the careers of a number of veteran recording artists and launched the careers of growing abilities corresponding to Joe Diffie, Alex Williams, Lorrie Morgan, Raul Malo, Stressed Coronary heart, Mickie James, and others. He has additionally been an adjunct teacher within the Mike Curb School of Leisure and Music Enterprise at Belmont College and is host of the “Music Enterprise After Darkish” vlog.
However it’s the success of others that brings him essentially the most delight.
“The issues I’m most pleased with are the firsts I’ve created for artists — their first recording contract, the primary time they hear their tune on the radio, the primary time they carry out on the Grand Ole Opry,” Lysyczyn mentioned.
He hopes to deliver that kind of success to native artists of all mediums and genres all through Rutherford County.
“I’m simply digging on this summer season. It’s been a very long time since I used to be this excited a couple of new endeavor,” Lysyczyn mentioned. “I envision artists we advocate for acting on Broadway, displaying their work within the best museums, and reaching nice heights of their chosen fields.”
For extra data on the best way to become involved with Rutherford Arts Alliance, contact Susan Gulley at 615-714-3650 or electronic mail [email protected].
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