Danish high-end audio model Bang & Olufsen has joined forces with TIDAL to offer clients with a brand new hi-res listening expertise.
TIDAL positions itself within the streaming market as a supplier of high-resolution lossless audio, which in tandem with Bang & Olufsen’s luxurious speaker catalogue, will make for an attractive prospect for hardcore audio fans.
From immediately, TIDAL’s library is now absolutely built-in into the Bang & Olufsen app. Bang & Olufsen clients can now discover TIDAL’s high-res music catalogue and play tracks via their audio system.
“TIDAL is delighted to associate with Bang & Olufsen who share a legacy in giving followers music experiences with best-in-class sound”, says Dan Murphy, SVP of Partnerships and Enterprise Growth at TIDAL. “We perceive the significance of sound high quality for each artists and listeners and are excited to now make TIDAL simpler to entry within the Bang & Olufsen app.”
“With the partnership, we’re merging the perfect audio codecs from TIDAL with high-end sound techniques from Bang & Olufsen,” provides Christoffer Poulsen, SVP of Enterprise Growth & Model Partnering at Bang & Olufsen. “We try to deliver the perfect music experiences to our clients, and the sound high quality of music streaming is crucial to that journey.”
Growth groups have strived to make the wi-fi performance as lossless as doable, with additional performance and updates coming down the road.
If clients are overwhelmed by the sudden inflow of tracks, editorial specialists at TIDAL have additionally curated a collection of unique playlists for the Bang & Olufsen app.
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