Rostrum Pacific has appointed Chris Atlas as the brand new President of its not too long ago acquired distributor and retail model, Fats Beats.
The indie hip-hop distributor and e-commerce retailer was acquired by Rostrum Pacific in March, becoming a member of sister firms together with SpaceHeater and Rostrum Data underneath the Rostrum Pacific banner.
Fats Beats celebrates its thirtieth anniversary this 12 months. Rostrum Pacific stated that Atlas will lead the model “into its subsequent chapter of development and innovation”.
The exec will oversee enterprise improvement and advertising, construct trade relationships, broaden market presence, and determine new development alternatives.
Chris Atlas’s profession spans over 20 years within the music trade.
He has held key positions at Tommy Boy Data, Cornerstone Promotion, Def Jam Recordings, and Warner Data.
He’s labored with a various vary of artists and types, incomes accolades together with the Tradition Creators Award and recognition in XXL Journal’s Hip Hop Heavyweights listing for a number of consecutive years.
In line with Rostrum Pacific, since Atlas’s onboarding, he has recruited artists equivalent to Talib Kweli, Giant Professor, Pete Rock, Rsonist, and extra.
“I’m honored to affix Fats Beats at such an thrilling time within the firm’s historical past.”
Chris Atlas
“I’m honored to affix Fats Beats at such an thrilling time within the firm’s historical past,” stated Chris Atlas.
“Fats Beats has lengthy been a cornerstone of hip-hop tradition, and I look ahead to constructing on that legacy whereas exploring new avenues for development and collaboration.”
“With Chris on the helm, we’re placing our nice companions in one of the best place to succeed.”
Jonathan Partch, Rostrum Pacific
Jonathan Partch, COO of Rostrum Pacific, added: “Chris Atlas is somebody we’ve admired for a few years. Having him be a part of Fats Beats as President at this essential time of development at Rostrum Pacific is past thrilling. He brings unbelievable management, imaginative and prescient, perception and expertise. I can consider no higher individual to guide and proceed constructing the legacy of this nice firm.
“With Chris on the helm, we’re placing our nice companions in one of the best place to succeed.”
In 2023, Rostrum Data, led by CEO Benjy Grinberg, reorganized the label and its sister firms underneath the brand new umbrella agency Rostrum Pacific, which payments itself as a “multi-faceted leisure firm” that brings collectively Rostrum Data, Spaceheater, and now Fats Beats.
Fats Beats started in 1994 as a hip-hop vinyl retailer in Manhattan’s Decrease East Aspect, launched by Joseph Abajian (DJ Jab). In line with its about page, it “rapidly turned an integral hub for artists, each aspiring and established, to convene and collaborate on new initiatives.”
The situation hosted in-store performances by the likes of Jay Z, Eminem, Outkast, Mos Def and others. Within the late Nineties, it expanded to new places in Amsterdam, Atlanta, Los Angeles and Tokyo. Nonetheless, as music shifted to digital, these places had been shuttered, with the final Fats Beats brick-and-mortar shops closing in 2010. Its retail operations have since targeted on e-commerce.Music Enterprise Worldwide
