Listed below are some progressive methods to share music and develop an viewers with QR codes. Learn the way these easy codes could make selling your music simpler and interesting.
by Adam Percy of Bandzoogle
In the previous couple of years, QR codes have seen a gentle rise in recognition — and never only for music. You see them all over the place now: on bus advertisements and billboards; even in numerous eating places, the place you may scan a QR code on the desk to view their meals selections in your gadget as a substitute of on a paper menu.
There’s a cause QR codes are fashionable: they’re small and transportable throughout print and digital media; they’re simple to generate; they usually’re efficient. On this age when most individuals carry a smartphone with a digicam, QR codes enable for a easy scan and web page load. They get rid of errors made when typing in an online handle—as a substitute, the QR code shortly and reliably will get the particular person to the precise web page they should load.
What’s a QR Code?
Merely put, a QR code is a novel kind of two-dimensional barcode. It was developed in 1994 by Japanese firm Denso Wave to raised label, monitor, and catalog their vehicle elements.
Their easy-to-use capability for cataloging and monitoring make them further particular on the subject of getting your music promoted and simply into the fingers of your followers!
Bandzoogle gives you with particular QR codes you may entry any time to share content material out of your web site. You possibly can simply use a QR code to share a particular web page, a specific digital album or monitor, a bodily product obtainable for buy, particulars of an upcoming present, and extra.
With that ease of sharing in thoughts, listed here are 5 methods you need to use QR Codes to advertise your music:
1. On posters and printed promotional materials
That is most likely the most typical approach a QR Code is used. Something printed, like a poster or sticker, will be actually eye-catching, but when somebody has to manually copy down an online handle you displayed there, you threat having the URL go unnoticed (and unvisited).
By together with a QR code on the merchandise, you’re permitting viewers to make use of their built-in smartphone digicam to scan the code, which then opens the online browser on their gadget and masses the precise web page you’d like them to see, with out them typing something! So if you wish to make your printed materials digitally partaking that is completely the way in which to go.
To essentially get individuals excited and engaged, you may present a QR code to a free monitor obtain on the poster on your upcoming present, or hand out a creatively designed sticker or enterprise card. For instance, contemplate making a QR code that results in a web page of Good Hyperlinks. These hyperlinks can lead individuals to every platform the place they’ll stream or buy your music (Spotify, Bandcamp, Beatstars, and many others – and your personal web site!), and you may embody that QR code on any printed materials you’d like.
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2. On merchandise
Once I was simply getting began out as a musician (approach again within the pre-smartphone olden days), there was a band from the UK referred to as Ned’s Atomic Dustbin, they usually had absolutely the BEST tour shirts. I had zero thought what the band gave the impression of, however I’ll inform you, I noticed their shirts all over the place, and I grew to become their fan simply from the swag everybody was carrying.
I do know it sounds a bit like shopping for wine primarily based on the label, however they actually had been insanely cool shirts, so I made some extent of grabbing their album the following time I visited a music retailer, and from then on I used to be hooked on their music and noticed them play each time they got here again.
The purpose of my story is: for a musician, a purchase order of your merch isn’t only a one-time monetary contribution by a fan who noticed you play and preferred your music. It’s greater than that: when that fan strolls out of their home buzzing your single and carrying your shirt or hat, that fan additionally turns into a strolling billboard for you all over the place they go.
Merchandise can draw consideration to your music from others who could know nothing about you at first. However after seeing your superior swag, they might wish to know you extra!
So contemplate placing a strategically-placed QR code on every bit of merchandise you promote —shirts, hats, CDs, wherever it matches. Simply make sure that it’s in a spot that’s simple for somebody to scan with their smartphone. This QR code could be directing them to your site for instance, to allow them to actually be taught extra about your music and what you do (past having an superior sense for style and merch!).
3. At your reveals
Bear in mind once I talked about that many eating places now use a QR code menu? You possibly can switch that related precept to your reside reveals: have a QR code printed on tickets without spending a dime downloads, or taped to the merch desk to direct guests to hitch your mailing checklist or stream your newest album..
You can use QR codes out of your retailer characteristic as a ‘swag menu’, proper on the merch desk. Guests can then scan the QR code for a product, the place they’re directed to your web site they usually can full a purchase order on-line for the merchandise.
Know what your set checklist is for the evening? Print off QR code setlists, the place every track within the checklist has its personal code. Then hand out that sheet on the door earlier than you play. When a listener hears that new single they’ll simply scan it from the setlist to obtain or buy your music.
4. On a web site web page
QR codes can actually be used anyplace — even on screens! So if you happen to’re Photoshop savvy, you may add QR codes to issues like promo photos in your web site, or simply add a QR code picture on to a touchdown web page — anyplace you assume can be good for promotion.
“However Adam” you may ask, “how do I take advantage of my digicam to scan a QR code on a web site on my telephone browser?”
Good query! Android customers can now simply use ‘Google Lens’ to scan proper ‘in telephone’, and Apple’s ‘Dwell Textual content’ will scan a code from a picture you’ve got saved of their Images app. So a QR code doesn’t must be restricted to the bodily world — you too can use them on-line to connect with your music.
5. In digital content material
You should use QR codes in your movies too! For example on YouTube: simply edit in a QR code initially or finish of a video for viewers to seize. Use it as an incentive to get guests to view the video all through.
Providers like TikTok have slideshow choices for photos, or also have a ‘sticker’ choice the place you may add a customized sticker picture (like a QR Code) to a video, and Instagram has choices to layer photos over reels and tales actually simply.
QR codes: promo energy made easy
For those who’re putting together a promotional campaign on your music, think about using the standard QR code liberally.
Not solely are QR codes very easy to generate (and Bandzoogle includes them within all our share tools), additionally they will be carried out throughout all various kinds of media, and are extraordinarily efficient at crossing between the digital and print worlds. Win-win for all of your promotions!
Alana Bonilla on 06/21/2024 in D.I.Y. | Permalink | Feedback (0)
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