On july 3, CULTURE THINK, Korea’s main voice in hip hop has entered into a worldwide distribution settlement with The Orchard, a number one distribution and artist + label companies firm and member of Sony Music Leisure.
Moreover, The Orchard has entered into a worldwide partnership with the corporate, enabling CULTURE THINK to pursue various music ventures and broaden its attain within the trade.
CULTURE THINK developed RAPBEAT, a hip-hop-based occasion, and in 2024, expanded it right into a multi-genre music pageant held at Songdo Moonlight Pageant Park, the most important venue within the nation.
CULTURE THINK launched its administration service CTM (CULTURE THINK MANAGEMENT) in 2018, and launched the music distribution service Phooey in 2021, partaking in varied companies throughout the music trade.
Jin Kyeom Kim, CEO of CULTURE THINK, acknowledged, “South Korea boasts a thriving music market, but it lacks the strong reserving businesses like WME or CAA seen in different territories. This hole limits worldwide publicity for Korean artists, hindering the trade’s full potential. By addressing these points, CULTURE THINK is dedicated to fostering the worldwide development of Korean music.”
CULTURE THINK is the only home company with a enterprise mannequin resembling that of William Morris Endeavor (WME) and Inventive Artists Company (CAA). Its CTM roster consists of labels and artists similar to ‘NELL,’ Swings’s label ‘AP Alchemy,’ DEAN’s label ‘you.will.knovv,’ and BewhY’s label ‘Dejavu Group.’
The Orchard stated, “With Korea solidifying its place as an Asian music hub, CULTURE THINK’s various roster of artists – all with distinct musical views – is poised for world success. We look ahead to collaborating with CULTURE THINK on revolutionary options to attach their artists to world audiences.”
