AI is the buzzword of 2024, and it seeps into all method of conversations within the music know-how area. Whereas some stay sceptical about what it would imply for the way forward for music, synthetic intelligence is properly and really right here to remain, with firms routinely releasing AI-driven manufacturing instruments to assist the music manufacturing workflow, and tech giants like Google and Spotify embracing it to enhance the standard of lifetime of their consumer bases.
Sure, we hear lots concerning the implementation of AI within the worlds of music manufacturing and streaming, for instance, however what about reside music? Properly, there are some large issues taking place within the area, and ORIGIN STØRIES – in partnership with blockchain-based reside video broadcasting platform Livepeer – is main the cost.
ORIGIN STØRIES is pioneering fan-sourced, AI-generated visuals at reside exhibits, and with them, is hoping to assist usher in a brand new period of fan-artist collaboration and connection. Right here’s the way it works:
Previous to a present, followers can use the ORIGIN STØRIES AI generator to create visuals for group consideration, that are then voted for by different followers. The highest-voted co-created visuals are then built-in into the visuals throughout the precise present.
And it’s not simply restricted to followers really attending a present – because the ORIGIN STØRIES AI generator is constructed on Livepeer’s open video streaming infrastructure, exhibits that includes it can be found to livestream, that means followers can contribute AI-generated visuals to a present whereas they’re watching at house or anyplace on the planet.
Credit score: ORIGIN STØRIES
“Partaking followers as co-creators is essential for deepening fandom,” says Sean Bradford, co-founder of ORIGIN STØRIES. “By permitting followers to have a tangible impression on the efficiency, artists can reward superfans in uniquely artistic methods.”
”Livepeer permits a brand new wave of creativity in video manufacturing,” provides Doug Petkanics, CEO and co-founder of Livepeer. “We’re seeing really groundbreaking examples of how AI might be mixed with reside streaming to create new pathways for artists to attach with their finest followers.”
Moreover, in a bid to deepen artist-fan relationships, followers who’ve their visuals featured throughout a present have the chance to obtain unique NFC-chipped merch with interactive options for artist engagement, like personalised playlists, for instance.
We ask Sean Bradford why it’s extra essential than ever for artists to create participating experiences for his or her followers, and the way ORIGIN STØRIES helps obtain that.
“The quantity of content material required not solely by artists, however the venues, the festivals, not simply IRL and on-line, is dear to provide, requires a whole lot of high quality management, and isn’t all the time designed for lasting impressions,” he explains. By discovering new methods to permit the viewers to tailor the expertise in impactful however non-obtrusive methods opens up a realm of prospects for co-creation and in addition co-ownership.
“What makes ORIGIN STØRIES particularly distinctive is that it provides followers a purpose to tune into the stream: to see their visuals displayed as a part of the reside present,” provides Doug Petkanics. “It turns into appointment viewing – and cuts by means of the noise of all the pieces else competing for folks’s restricted consideration.”
Instance of fan-created, AI-generated content material made through ORIGIN STØRIES. Credit score: ORIGIN STØRIES
He goes on: “Artists are all the time on the lookout for methods to have interaction their superfans. With AI co-creation instruments, artists can faucet into their communities’ creativity earlier than the present to co-create visuals. Then these fan-created visuals might be mixed with a livestream to reward these followers with a distinguished place within the reside expertise – irrespective of the place they’re on the planet.”
To date, it’s nonetheless a burgeoning know-how, and up to now has debuted solely at choose areas and exhibits, however Bradford is optimistic about its place throughout the reside music business sooner or later.
“We’ll accomplice with a number of Stockholm and Amsterdam based mostly initiatives to proceed to ideate and refine what we’re constructing,” he says. “There’s a want to purpose in direction of an answer that’s useful to a number of music business gamers so we’re taking a look at new methods to go-to-market. This could possibly be by means of experiential model collaborations that additionally help bigger teams of artists in several cultures or genres.”
To be taught extra, head to ORIGIN STØRIES.
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