After integrating its ticket gross sales platform with Snap and TikTok, ticketing big Ticketmaster is taking one other step in direction of gross sales by social media by integrating with music identification app Shazam.
Below the brand new partnership between Shazam and Ticketmaster, artists will have the ability to hyperlink their reside occasions immediately within the Shazam app, in order that they seem at any time when a person Shazams one of many artist’s tracks.
Ticketmaster says the Shazam function is offered in all markets the place the ticketing platform operates.
The Reside Nation-owned firm sees this as a method of capturing a better share of the addressable marketplace for reside music, noting that its analysis discovered that 42% of followers have reported that they “didn’t attend a live performance they wished to, just because they didn’t hear about it beforehand.”
“At Ticketmaster, we’re continually working to boost the reside occasion expertise. Our collaborations with platforms like Shazam are designed to make it simple for artists to attach their followers to their reside occasions,” Dan Armstrong, Govt Vice President of Distributed Commerce at Ticketmaster, stated in an announcement.
“By seamlessly integrating ticket purchases with moments of musical discovery, we’re not solely guaranteeing followers by no means miss out on unforgettable reside exhibits but in addition fostering a deeper reference to the artists they love.”
To unfold the phrase in regards to the new integration, Ticketmaster has launched an advert marketing campaign below the #MusicFindsYou hashtag, that includes Meghan Trainor, NIKI and Peach Tree Rascals. Video advertisements that includes the three artists went reside on YouTube on Monday (July 8).
“For us, music is all about connection. Ticketmaster’s integration with Snap Map signifies that our followers can simply uncover after we’re on the town performing, creating an area for us to unite and vibe collectively reside,” Peach Tree Rascals stated.
“It’s a win-win scenario – bringing us nearer to our followers and spreading the love.”
“By seamlessly integrating ticket purchases with moments of musical discovery, we’re not solely guaranteeing followers by no means miss out on unforgettable reside exhibits but in addition fostering a deeper reference to the artists they love.”
Dan Armstrong, Ticketmaster
Meghan Trainor added: “I really like you can now Shazam a tune and instantly purchase live performance tickets on Ticketmaster. It’s genius!”
The partnership with Shazam follows numerous different integrations that Ticketmaster has launched over the previous few years, together with an integration with TikTok, initially launched within the US in 2022 and expanded to greater than 20 markets in 2023.
The combination permits Licensed Artists on TikTok so as to add a Ticketmaster hyperlink to their movies, enabling followers to purchase tickets immediately by the app.
Additionally in 2022, Ticketmaster integrated with Snapchat, permitting customers to make use of the Snap Map Layer to search out all Ticketmaster occasions close by. They will faucet and invite pals by stickers that plug into the Snapchat Digital camera, or purchase tickets from inside Snap.
“I’m so excited for followers to have the ability to scroll by TikTok and purchase Ticketmaster tickets for his or her favourite artists’ exhibits immediately,” stated NIKI. “This Ticketmaster integration makes the concert-going course of much more streamlined. It feels prefer it ought to have at all times been this fashion within the first place!”
“It’s a win-win scenario – bringing us nearer to our followers and spreading the love.”
Peach Tree Rascals
Ticketmaster generated revenues of USD $723 million in Q1 2024, the most recent quarter for which knowledge is offered, up 7% YoY.
The corporate stated it offered some 77 million fee-bearing tickets and 78 million non-fee-bearing tickets through the quarter, for a complete of 155 million tickets, pushed by double-digit development in worldwide markets.
The gross transaction worth of these tickets was practically $8 billion, the corporate stated.Music Enterprise Worldwide
