The Kendrick stimmy pack is the present that retains on giving.
Tam’s Burgers No. 21 — situated on Rosecrans Ave. in his hometown of Compton — has seen a significant uptick in enterprise after being prominently featured in his video for “Not Like Us,” according to TMZ. We referred to as and confirmed that they’ve seen round a 40 p.c enhance in gross sales with most clients ordering Kendrick’s go-to bacon cheeseburger. Additionally they advised us they’re desirous about naming a menu merchandise after the Compton rapper.
Within the video, Dot and Mustard pull as much as the native burger joint in a black 2021 Ferrari SF90 Stradale for a fast break in the course of the track’s second verse. Lamar has been going to Tam’s for years, telling Complex throughout a 2012 interview that generally he prefers their burgers over In-N-Out. “All people loves In-N-Out, nevertheless it’s a really clean-cut burger. Tam’s is street-sloppy, burgers and shakes. It’s a series, nevertheless it’s nonetheless hood,” he mentioned.
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This isn’t the primary time, Kendrick helped an area spot get some extra clients. He talked about Toronto Chinese language restaurant New Ho King in his different Drake diss track “Euphoria,” rapping, “I be at New Ho King eatin’ fried rice with a dip sauce and a blammy, crodie” which additionally introduced in additional site visitors. They even went as far as so as to add the “Kendrick Lamar Particular” to their menu consisting of 4 dishes that embody fried rice with dip sauce, fried shrimp, spicy rooster wings, and beef and broccoli.
We will’t give Kendrick all of the credit score right here, although. New Ho King was featured prominently within the video of Drake’s response “Household Issues.” The restaurant’s proprietor might be seen carrying Pharrell’s jewellery that the Toronto rapper notoriously purchased in public sale.
Tam’s was also featured on the set of Dr. Dre and Snoop Dogg’s Tremendous Bowl 56 Halftime Present.