{"id":4016,"date":"2024-06-20T08:28:44","date_gmt":"2024-06-20T07:28:44","guid":{"rendered":"https:\/\/popandedm.com\/index.php\/2024\/06\/20\/tiktok-launches-interactive-taylor-swift-experience-celebrating-the-eras-tour\/"},"modified":"2024-06-20T08:28:44","modified_gmt":"2024-06-20T07:28:44","slug":"tiktok-launches-interactive-taylor-swift-experience-celebrating-the-eras-tour","status":"publish","type":"post","link":"https:\/\/popandedm.com\/index.php\/2024\/06\/20\/tiktok-launches-interactive-taylor-swift-experience-celebrating-the-eras-tour\/","title":{"rendered":"TikTok launches interactive Taylor Swift expertise celebrating The Eras Tour"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<p class=\"p1\">Following a quick interval earlier this yr when Taylor Swift\u2019s music was unavailable on TikTok as a consequence of a licensing disagreement between the platform and Common Music Group (UMG), the musician and TikTok have introduced an growth of Swift\u2019s in-app expertise.<\/p>\n<p class=\"p1\">The most recent collaboration celebrates Swift\u2019s record-breaking The Eras Tour. The <a rel=\"nofollow noopener\" target=\"_blank\" class=\"link-external\" href=\"https:\/\/www.tiktok.com\/t\/ZTN14f9Pa\/\">#TSTheErasTour<\/a> is the primary, and longest-runnning, interactive in-app artist expertise on TikTok to this point, the corporate mentioned Thursday (June 20).<\/p>\n<p class=\"p1\">It follows the launch in April of an in-app expertise for Taylor Swift\u2019s new album, The Tortured Poets Division\u00a0(TTPD), providing \u201cfirst-of-its-kind options\u201d the place Swifties can \u201cdive into the album with playlists to create with\u201d in addition to challenges to unlock unique paintings for his or her profile.<\/p>\n<p class=\"p1\">The TTPD expertise on TikTok has seen greater than 3.2 million creator movies utilizing the <a rel=\"nofollow noopener\" target=\"_blank\" class=\"link-external\" href=\"https:\/\/www.tiktok.com\/t\/ZTLwMpXuS\/\">#thetorturedpoetsdepartment<\/a> hashtag. TikTok famous that hashtags associated to the artist proceed to see excessive engagement on TikTok. The #SwiftTok hashtag has grown to over 2.6 million video creations, whereas #TaylorsVersion has been used on greater than 2.1 million movies.<\/p>\n<p class=\"p1\">The brand new replace coincides with Taylor Swift\u2019s The Eras Tour and provides followers an opportunity to win album-branded profile frames and acquire digital friendship beads\u00a0by finishing themed duties. Followers who take part in all 11 weeks of duties shall be rewarded with a particular Swiftie profile body.<\/p>\n<p class=\"p1\">\u201cTikTok continues to help artists in any respect factors of their journey and serves because the premier platform for artists to advertise their music and interact with world followers on and off tour.\u201d<\/p>\n<p>TikTok<\/p>\n<p class=\"p1\">Along with the interactive options, the in-app expertise provides video highlights from every tour cease and a playlist tied to the album theme of the week.<\/p>\n<p class=\"p1\">\u201cTikTok continues to help artists in any respect factors of their journey and serves because the premier platform for artists to advertise their music and interact with world followers on and off tour. By connecting Swifties throughout the globe by way of #TSTheErasTour, TikTok is ready to help and deepen the connection between artists and followers,\u201d TikTok mentioned.<\/p>\n<p class=\"p1\">Followers can entry the #TSTheErasTour expertise by clicking the anchor that seems alongside Taylor Swift content material on TikTok or by looking associated phrases.\u00a0The in-app expertise permits customers to view their collected beads and profile frames, and pop-up messages will have fun job completions.<\/p>\n<p class=\"p1\">Because the tour\u2019s kickoff in March 2023, hashtags associated to Taylor Swift | The Eras Tour have generated over 5 million creator movies. Numerous followers have additionally used TikTok to have fun the tour, the corporate mentioned.<\/p>\n<p class=\"p1\">TikTok\u2019s partnerships with Taylor Swift come after a interval earlier this yr when her music, together with many different artists, was unavailable on TikTok. The absence adopted the expiration of a licensing settlement between TikTok and Common Music Group (UMG), which represents Swift.<\/p>\n<p class=\"p1\">Negotiations initially broke down, resulting in the removing of UMG\u2019s music from TikTok. UMG argued that TikTok was not pretty compensating artists for music use and raised considerations concerning the impression of AI and on-line security.<\/p>\n<p>Finally, a deal was reached between UMG and TikTok, which incorporates \u201cimproved remuneration for UMG\u2019s songwriters and artists, new promotional and engagement alternatives for his or her recordings and songs and industry-leading protections with respect to generative AI.\u201d<\/p>\n<p class=\"p1\">Nonetheless, even earlier than the dispute was resolved. Swift\u2019s music reappeared on TikTok forward of the launch of her new album in April. Swift has each recording and publishing agreements with UMG. Its Republic Data is Swift\u2019s label within the US, and Swift signed a take care of Common Music Publishing Group in 2020.<\/p>\n<p>Music Enterprise Worldwide<\/p>\n<p><script async src=\"\/\/www.tiktok.com\/embed.js\"><\/script><br \/>\n<br \/><br \/>\n<br \/><a href=\"https:\/\/www.musicbusinessworldwide.com\/tiktok-launches-interactive-taylor-swift-experience-celebrating-the-eras-tour\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Following a quick interval earlier this yr when Taylor Swift\u2019s music was unavailable on TikTok as a consequence of a licensing disagreement between the platform and Common Music Group (UMG), the musician and TikTok have introduced an growth of Swift\u2019s in-app expertise. The most recent collaboration celebrates Swift\u2019s record-breaking The Eras Tour. The #TSTheErasTour is<\/p>\n","protected":false},"author":1,"featured_media":4018,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"_links":{"self":[{"href":"https:\/\/popandedm.com\/index.php\/wp-json\/wp\/v2\/posts\/4016"}],"collection":[{"href":"https:\/\/popandedm.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/popandedm.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/popandedm.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/popandedm.com\/index.php\/wp-json\/wp\/v2\/comments?post=4016"}],"version-history":[{"count":1,"href":"https:\/\/popandedm.com\/index.php\/wp-json\/wp\/v2\/posts\/4016\/revisions"}],"predecessor-version":[{"id":4017,"href":"https:\/\/popandedm.com\/index.php\/wp-json\/wp\/v2\/posts\/4016\/revisions\/4017"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/popandedm.com\/index.php\/wp-json\/wp\/v2\/media\/4018"}],"wp:attachment":[{"href":"https:\/\/popandedm.com\/index.php\/wp-json\/wp\/v2\/media?parent=4016"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/popandedm.com\/index.php\/wp-json\/wp\/v2\/categories?post=4016"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/popandedm.com\/index.php\/wp-json\/wp\/v2\/tags?post=4016"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}